Advertising Pragmatics of Contemporary Media for Polylingualism and Polyculturalism

The article considers advertising pragmatics of contemporary media for polylingualism and polyculturalism as the urgent need information about different types goods has become a prerequisite development dissemination hybrid type text – text, announcement things or services. research aims at functional specifics texts in polycultural polylingual contexts, among which is variety publications outdoor advertising. To achieve objective, it important to consider goals (set tasks) associated with questions. They are: (i) outline presentation patterns trademarks define essence poly-lingual context, (ii) determine pragmatic direction modern media, accounting discursive-functional aspects, (iii) trace manifestation multiculturalism and/or non-standard text. It stated slogan communicative message that instruction convey true subject largest number people order encourage them take action - use purchase advertised product. focused primarily on achieving maximum effect: present brand, distribute products, actually sell product, even forcibly impose potential consumer. found following aspects are clearly combined, logically represent object linguistic description cultures: 1) components:introduction into facts by fonts, combination natural unnatural semiotic systems (signs, drawings, symbols), introduction visuals; 2) multicultural components.